Curriculum Vitae Margarete Jahrmann

Mag.Art Dr. Phil. Margarete Jahrmann
Professor Zurich University of the Arts, BA/MA Game Design
Senior Lecturer Digital Arts, University of Applied Arts Vienna
+41 43 446 32 59 /+43 699 11 850 315

Konsum art server project with Max Moswitzer 1995 – 2006 {} {}
Ludic Society arts &research affiliation, urban games and Ludic Society Magazine, edited with Max Moswitzer 2006 – 2016 {} {}
Game Art works from 2003 – 2006 under the label {}{}
Role Play Alternate Reality and Gamefashion Performances since 2006 {} {}
Neurogame Experiments with the neuroscientist Stefan Glasauer since 2016 {} {}

bildschirmfoto-2016-11-22-um-17-42-15Curriculum Vitae

Margarete Jahrmann is a media epistemologist and an internationally renowned artist on topics of activism, urbanity and play. She is the designer of numerous game art works, research and play installations, performances as well as exhibition and urban games. She holds a professorship for Game Design since 2006 and was co-director of the New Media and Arts department at University of the Arts Zurich from 2000-2006. 2013-2016 she was lecturer Playful Ludic Interfaces, Institute Interface Cultures, University of Arts Linz and since 2011 is senior lecturer for Digital Arts at University of Applied Arts Vienna.

Jahrmann and Max Moswitzer were awarded a distinction in interactive arts, Prix ars electronica 2003 for their Game Art work “Nibble Engine”, published under the label 2004 they received the software arts award transmediale Berlin 2004 for a modification of their Nybble-Engine as Anti-war shooter

2006 she founded the Ludic Society with a focus on Urban and Pervasive Games as arts practice and since then co-edited the Ludic Society magazine as a periodical appearing from 2006 – 2008 together with the Viennese artist Max Moswitzer, on play, ludic methods and activist and ‘pataphysical strategies. The affiliation was introduced in Plymouth UK as part of Jahrmanns PhD research on epistemic research cultures, techno science histories and the role of affiliations as “role play” systems in research hierarchies.

In 2008 she was lead developer of a major Alternate Reality Game Exhibition at the newly founded media museum Laboral Gijon in Spain and developed a series  of exhibition games, using Augmented Reality technologies, as Toygenosonic for the Aaros museum in Aarhus, Denmark,

In 2009 she was arts research fellow at the MIT gambit lab, finishing her arts based PhD thesis, which she defended 2010 at the University of Plymouth under the guidance of Prof. Roy Ascott under the title Ludics for a Ludic Society. The Art and Politics of Play The thesis was accompanied by seven exemplary arts pieces, regarded as arts based research experiments and were discussed as evidence for an argument of play as form of political agency in arts.

2010- 2013 She was principal investigator of the Vienna based research outcome part on the EU funded joint research programs HERA project lead by the media researchers Michael Punt and the highly inspiring cultural theorist Martha Blassning, University of Plymouth, UK) on key media technologies, TEF, Technology Exchange und Flow and made a duration symposium with international research partners as The Eye Amsterdam at Kunsthalle Vienna. 2013 she and the cultural scientist and head of the department Social Design Brigitte Felderer co-edited and conceptionised the Augmented Reality Book „Play& Prosume. Schleichender Kommerz und Schnelle Avantgarde“, Verlag für Moderne Kunst Nürnberg. The book was designed as interactive art piece, with an according Augmented Reality App, downloadable under the name AAA profiler in the Appstore, which extended the book through artistically designed natural markers into a playable object, with the aim to extend the experience of the research topic “Produsage”. She and Felderer also curated the major exhibition at Vienna Kunsthalle Karlsplatz as outcome of the three years EU funded humanities research project, on subliminal messages, Avantgarde media arts practices, propaganda and the participative imperative of contemporary social media.

2016 she and the neuroscientist Stefan Glasauer developed a live staged experiment with brainscandata and neurofeedback in the “Opera of Entropy”, Vienna – questioning empiric research in the form of a mis en scène of experimental game situation, a game interface named “Decision Demon” in relation to participative play principles.

She frequently publishes articles in peer reviewed magazines and book chapters, 2015 in the Journal for Research Cultures. Issue #1, Ed. Matthias Tarasiewicz, Research Institute for Arts & Technology and 2016 “Agon & Ares”, In: Ernst Strouhal (Ed.), Springer Wien/ New York, 2017

2016 Margarete Jahrmann and Max Moswitzer presented their Ludic Society final publication, the fully ‘pataphsical conceptual “VOID Book” in a VOIDbook soirée at Cabaret Voltaire Zürich, at the month of the 100th anniversary of DADA in Zürich. The book was also launched with a series of performance lectures at the Auditorium Goldscheyder Vienna and with a lecture on Ludic soirées as research format at VOID ISEA Hongkong/ RunRun Shaw Creative Media Center.

Currently she also is arts research fellow on Surveillance, Memnosyne and Pathos Formulas at the Zentrum für Literatur- und Kulturforschung Berlin (ZfL) and presented her ongoing research on inner and outer data wave scans 2017 at Technopolitics exhibition at NGBK Neue Gesellschaft für Bildende Kunst and the mediafestival transmediale Berlin.


(collage made by Chris Marker, 2008, featuring „Marguerite Charmantes Pongdress“-

Curriculum Vitae Margarete Jahrmann (academic version)

Personal data

21.06.1967, in Wien

Academic degrees

12.09. 2011 Philosophical Doctorate (PhD) University of Plymouth Dissertation: Ludics for a Ludic Society. The Art and Politics of Play. Online published:

07.05.95 Magister Artis, Summa cum Laude, University of applied Arts Vienna

awards and stipendia

2003 2002

2004 2006

2011 – 2013 2016

PrixArsElectronica, distinction in interactive arts with Max Moswitzer for Nybble Engine, An Anti-war shooter Installation.

V2 lab Rotterdam, artist in residence,
Dutch Electronic Arts Festival/ guest artist
Unreal Engine Total Conversion mit Linux server Funktionen – beyond Game Modding

Transmediale Berlin, software arts award for the Anti war shooter “Nybble Engine Reloaded”
artist in lab, AI-lab, Artficial Inteligence Institute (Rolf Pfeiffer) University of Zurich, mit GO APE

ENGINE – hardware Bots, dominance and hierarchy in Macacus Ape populations.
artist residency at MIT Medialab, Ludic Society performance plays– We Sell Play no Games am

Gamebit Institute, Comparative Media Studies CMS, Boston

Principal Investigator of Vienna Research Team, TEF,Technology, Exchange and Flow, HERA Programm/ Humanities in the European Research Area

Fellowship Zentrum f. Literatur- und Kulturforschung Berlin (ZfL) zu Aby Warburgs Pathosformeln in Babel Performances

Editor of magazines and books:

2006 – 2008 „Ludic Society Magazine“ des Ludic Sociey-Verlag, Wien/Zürich
1998 – 2000 Kuratorin Ars Electronica Center Linz für die Vortragsreihe Intertwinedness

1998 Ars electronica Skyloft lecture series book: Ritter Verlag Wien: Intertwinedness. Reflecting the Culture of the Net.

1996 – 2000 Columnist of Telepolis Onlinemagazin, Heise Verlag

1998 – 2000 Cuator for netculture, OK Center for Contemporary arts, Linz. Editor of Numerous exhibition catalogues.

Exhibitions, (selection):

2016 IFWL Berlin- Aby Warburg arts research Enactment, Berlin
2016 Grauzone Vienna- BAbel Tower Installation
2016 Centre Dürrenmatt, Neuchatel BAabel Replay performance/ Conference Design 2016 Entropy Opera, Kabelwerk Wien
2015 transmediale Berlin, arts research Principles
2015 gameZ Festival. What Game Designers Think about the City as Playground.
2015 Leuphana University, Performing the digital.
2015 Durchhaus in Vienna, Arts Research and Aurora Borrealis.
2014 Akademie der Künste Berlin, Über den Schwindel
2014 Centre for Storytelling Luzern, Neubad, Identity Players
2014, GameZ Festival, Walcheturm Zürich, Selfie Game.
2014RE–culture III, “RISK”, 3rd International Visual Art Festival Patras, Greece
2013 Vienna Art Fair, Messegelände.
2012 Galerie Lisi Hämmmerle


2014 „Die große Illusion“, Alternate Reality curtain, Steinbrener/ Dempf Wien (Installation window, urban intervention and Alternate Reality performance)

2013 Play& Prosume. Exhibition Interface and Design, Kunsthalle Vienna 2013,
2013 Artists in Exchange. New Delhi, India, Lalit Kahla Academy, AR Trench_Code (Urban Performance with colonial

2012 art project and exhibition, Sail Against The End, Sabotage Gallery Vienna. (3D print and duration performance)

2011 Performance and Alternate Reality costumes, The Third Woman Game, Galapagos Art Club, New York. (ARG Code Dress performance).

2011 Performance and solo show, Subliminal Messages Window (Hommage to W.S. Borroughs). Electronic Avenue, Museumsquarter Schauraum, Vienna. (Iphone App/ AAA profiler &Installation Performance).

2009 Laboral Gijon, Ausstellungsinterface und Game for „Homo Ludens“, Spain.

Publications (selection)

1. Peer-reviewed articles (original publications) 1a As first author

Margarete Jahrmann, 2016. Deep Play. Arts experiments as strategies of participative research, in: Journal for Research Cultures. Strategien künstlerischen und wissenschaftlichen Arbeitens. Issue #1, Ed. Matthias Tarasiewicz, Research Institute for Arts & Technology, Vienna (RIAT)

Margarete Jahrmann, 2015. Tagging the City! Methods of Urban Performance, Ludic Interventions and Games. In: Timon Beyes, Martina Leeker, Reneé Ridgeway, Imanuel Schipper (Hg.), Performing the Digital, transcript Hamburg 2015 (in Vorbereitung).

Margarete Jahrmann, 2014. Constant Beyond Gamification. In: Daniel Cermak-Sassenrath, Chek Tien Tan, Charles Walker (Eds.), Playful Subversion of Technoculture, Gaming Media and Social Effects, Springer 2014

M. Jahrmann, 2013: “Play and Prosume. Exhibition Game Design”; Talk: FROG 2012. Vienna Games Conference, Wien; in: “Context Matters! Exploring and Reframing Games in Context. Proceedings of the 7th Vienna Games Conference FROG 2013”, new academic press, Wien (2013).

1b As second author

F. Kayali, M. Jahrmann, B. Felderer, J. Ortner: “Persuasion and Play – Towards an Augmented Reality Exhibition Interface”; in: “Play and Prosume, Schleichende Werbung und schnelle Avantgarde”, M. Jahrmann, B. Felderer (ed.); Verlag für moderne Kunst, Nürnberg, 2013, 75 – 83.

Margarete Jahrmann, Fares Kayali, Josef Schuh & Brigitte Felderer: “Alternate Reality Games: Persuasion in Context”, pdf download forthcoming, presented at the FROG 2011: 5th Vienna Games Conference

2. Monographs

Margarete Jahrmann & Max Moswitzer (eds.), 2016. The VOID Book. Emptyness and Potentialities. Verlag Ludic Society Zurich (presentes at the occasion of 100 years of DADA, Cabaret Voltaire Zurich).

Margarete Jahrmann & Brigitte Felderer (eds.), 2013. Play and Prosume, Schleichende Werbung und schnelle Avantgarde. Technology Exchange and Flow, Verlag für moderne Kunst, Nürnberg.

3. Book contributions

M. Jahrmann, 2016. “Art Augmentation in Political Games”, In: Agon & Ares. Strouhal, E. (ed.), 2016, Springer Wien (in Vorbereitung).

M. Jahrmann, 2016. “Constant Beyond Gamification”. In: Daniel Cermak-Sassenrath, Chek Tien Tan, Charles Walker (Eds.), Playful Subversion of Technoculture, Gaming Media and Social Effects, MIT Press 2016

M. Jahrmann, 2014. „Gamification and beyond. Ernsthaft Spielen“. In: „Schwindel der Wirklichkeit“, Panel Proceedings Künstlervereinigung Akademie der Künste Berlin, 2014.

M.Jahrmann, B. Felderer, 2013. “Play & Prosume. Zum kuratorischen Konzept”. In: Play and Prosume, Schleichende Werbung und schnelle Avantgarde. Technology Exchange and Flow, Verlag für moderne Kunst, Nürnberg.

M. Jahrmann, 2012, “Playful Ludic Interfaces”, In: Coded Cultures. Russeger, G. (ed.), 2012, Springer Wien, pp. 112 – 126.